Next week, the Fresh team will be at Ragan's AI Horizons Conference 2026 in Fort Lauderdale, joining internal communications and employee experience leaders from across North America to explore how AI is transforming workplace communications.
Our focus: Algorithm vs Message
We're sponsoring the event with a campaign that's sparking conversation: Algorithm vs Message.
As AI agents increasingly become the interface between your content and your employees, we're asking: what happens to internal communications when discovery is mediated by algorithms rather than channels? When employees interact with AI assistants instead of navigating your carefully structured intranet?
These aren't hypothetical questions, they're challenges that internal comms and digital workplace teams are starting to face right now.
Leadership roundtable: The Employee Attention Recession
Fresh Product Director David Bowman will be hosting a roundtable for senior IC leaders exploring what he's calling "The Employee Attention Recession" – examining how attention scarcity, AI-mediated content consumption, and changing workplace dynamics are reshaping internal communications.
Topics include where traditional channel strategies break down, where human judgment still matters most, and what content can (or should) be mediated by AI versus what needs to remain explicit and structured.
Why this matters
At Fresh, we're constantly thinking about how intranets need to evolve – not just to keep pace with technology, but to genuinely serve the needs of internal communicators and the employees they're trying to reach.
If these topics resonate with challenges you're facing in your organisation, we'd love to hear from you. What's your take on algorithm vs message?
